Monday 11 July 2011

Ready, Fire, Aim

by Andrew McKinlay

Penny and I launched EcoFriendly Sask eight days after I first brought up the idea. (Although I'd been thinking about it for a while before that.)

In that eight days, we researched related organizations and web sites, came up with a name, registered a domain, set up on Blogger, Facebook and Twitter, and started collecting news.

In the first week we've posted an introduction, our first news summary, and a book review. We're gradually gaining followers.

We've stumbled a few times, had a few glitches and miscommunications. But you have to expect those kinds of things. They would have happened even if we'd spent a year planning.

Do we have the ultimate format or content? Of course not. But we're willing to learn, listen to feedback, and steer as we go.

To succeed we need your help. If you've got comments, suggestions, ideas, or complaints, we'd love to hear them. You can leave comments on the blog or on Facebook, or email us at

Ready, Fire, Aim??? “Sometimes the quickest way to find out if something will work is to jump right in and do it. You can always make adjustments along the way. It's the ready-fire-aim approach, and surprisingly, it works a lot better than the more common ready-aim-fire approach. The reason is that after you've "fired" once, you have some actual data with which to adjust your aim. Too many people get bogged down in planning and thinking and never get to the point of action. How many potentially great ideas have you passed up because you got stuck in the state of analysis paralysis (i.e. ready-aim-aim-aim-aim-aim...)?” (Steve Pavlina - Do It Now)